If you are thinking of implementing an email marketing program for your business, you should keep in mind a number of important points as you are planning your strategy. Email marketing is an effective marketing method only if you execute it properly. If you want to give your campaign every chance to succeed, read this article for some helpful advice.
Even though you are automating the sending of your email, you can still customize the greeting in each email to include your customer’s name. This can be done through the application that you are using to send out your emails. It basically takes the first names in your customer database and populates the greeting field in your email’s content. When your customer sees his own name in your email, it will seem more personal, and your recipient will be more likely to read it.
If the goal of your email is to motivate your reader to do something, explain the benefits associated with that action. For instance, if you are running a promotion for a limited time, state what you customers can gain from this promotion, and remind them of the expiration date. This call-to-action should be easy to follow so your customers will have no problems following through.
You may have come across offers where you can buy a list of email addresses. Do not be tempted by these offers. First of all, you really do not know where those email addresses came from, and many of them may be invalid addresses. Secondly, if you are sending emails to people who have not asked for them, you will be spamming them. Chances are, your emails will go into junk box and never been seen. A good email list takes time to build. You should build it by offering your website visitors the chance to opt-in. Only then will you know that your emails are going to someone who chose to receive it.
Take advantage of holidays and seasonal events to tailor your emails to the seasons. For instance, three-day weekends are usually times when people like to catch up on their shopping. Businesses like to advertise special promotions during these weekends to take advantage of the consumers’ shopping mood. During the winter holidays, make your email themes festive. This will make your emails more interesting to read.
Make your emails interesting to read. Avoid sending out long emails because they discourage your readers from reading it. People like quick bites when they read email. They scan the content and quickly pick out what they think is important. When they see a long email, they have the tendency to skip over it because they think it would take too long to read. That would be a wasted opportunity for you.
High quality emails can be very effective in marketing. It is inexpensive to implement, and the marketing potentials are unlimited. Experiment with different type of emails to see what gives you the best response rate. After a couple of campaigns, you will know how to tailor your program to produce the best results.